POMŮŽEME TI S NASTAVENÍM STANDARDŮ VISUÁLNÍ KOMUNIKACE A JEJÍ TECHNIK NA MÍRU TVÉ ZNAČCE.

• Visual Merchandising Skills
• Visual Merchandising Training Manual
• Visual Merchandising Career
• Visual Merchandising Jobs

1. VISUAL MERCHANDISING AND WINDOW DISPLAYS The primary purpose of merchandising is the presentation of products in a way that causes them to be sold quickly, and at the highest possible retail margin. Merchandising also seduces and charms your customers into add-on sales. With careful consideration, retailers can relate directly to their.
2. ICSC: International Council of Shopping Centers.
3. SVDP USA Providing Assistance to Those in Need for Over 150.
4. Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

This Merchandiser Training Manual reviews the functionalities of the Smar tproject Merchandiser Por tal. HOW TO ACCESS THE SMARTPROJECT MERCH ANDISER PORTAL To access the Driveline website, go to w w w.drivelineretail.com. We recommend bookmarking this.

Standardy pomáhají udržovat tvou maloobchodní sít, služby, interiér a exteriér na vysoké úrovni.
Dodržováním standardů, přinášíš svým klientům stabilní nákupní zážitky a zabraňuje to, aby úroveň prodejny upadala a obraty prodejny se snižovaly.

MANUAL OF VISUAL MERCHANDISING

Manuals help to disseminate consistent information about brand philosophy, techniques of visual presentations and merchandising, best practices and sales skills and VM, which are required by brand. Spacechem. Manuals help employees maintain the brand standards and bring examples how to achieve the best level of customer environment.
The manuals are an inspirational material which can helps with employee training and immediate counseling, how to properly make up the shop and solve problems associated with retail space.

Visual Merchandising Skills

Visual Merchandising Training Manual

THE FORM OF MANUALS

We are able to create a printed manual or e-media like website, interactive manual, … If it’s necessary, we will update the manuals to keep your brand in the best across all stores and you could ensure to providing the quality shopping experience to your customers.

Visual Merchandising Career

Store Layout and Merchandize Exposure
Costumers cannot make impulse purchases instore, if they cannot see the products. Therefore, the more products costumers can see, the more purchases they will make. By making smart use of the retail floor space available, the store layout can ‘force’ shoppers to pass a large part of the aisles in the store and increase the exposure to products. Other techniques are positioning products that consumers ‘need’, in corners or at the back of the store, extending the journey that shoppers make in the store and thus increasing product exposure. In contrast, products that customers ‘want’ should be at the be front of the store to lure people in the store, this is also called the Magpie effect.

Visual Merchandising Jobs

Besides exposing customers to as many products as possible, the store layout should also provide the shopper with a pleasant and exciting shopper’s journey through the store. Product grouping is important here; depending on the product type, product grouping can be per brand or product category for example.